Men’s Self-Care Must-Haves for Under $40

Men’s Self-Care Must-Haves for Under $40

Team MARKET |

Self-care doesn’t have to be complicated or expensive. These five men’s grooming picks are easy to use, affordable, and actually work. Whether you're getting ready for work or winding down for the night, these are your new go-tos.

1. A Solid Face Cleanser

Forget the harsh bar soap that leaves your skin tight and dry. A good face cleanser should remove dirt, oil, and sweat without stripping your skin’s natural barrier. Look for formulas with gentle exfoliants or hydrating ingredients like aloe and glycerin. It’s the easiest upgrade you can make to keep your skin looking fresh. 

Our picks: Universal Microbiome Barrier Balancing Cleanser from BeautyStat

2. Daily Moisturizer with SPF

Sun protection isn’t just for summer, it’s a daily essential. A lightweight moisturizer with built-in SPF keeps your skin hydrated while protecting against sun damage and premature aging. Think of it as two steps in one: moisture + defense.

Our picks: Birch Juice Moisturizing Sunscreen SPF 50+ / PA++++

3. Beard Oil

A well-groomed beard starts with healthy hair and skin. Beard oil softens coarse hairs, tames flyaways, and prevents the dreaded itch by hydrating the skin underneath. Just a few drops keep your beard looking polished, touchably smooth, and effortlessly refined.

Our picks: Beard Oil From Blu Atlas

4. Multi-Use Body Wash

Simplify your shower routine with a body wash that can handle it all. Look for a sulfate-free formula that cleans without drying out your skin. Many options double as shampoo, making it a space- and money-saver while still leaving you smelling fresh.

Our picks: Dusk Body Wash From Herban Cowboy

5. Signature Scent on a Budget

You don’t have to spend hundreds on cologne to smell good. There are plenty of affordable options under $40 that balance clean, masculine notes like cedarwood, sandalwood, or citrus. Having a go-to scent adds polish to your routine and leaves a lasting impression.

Our picks: Bountiful Eau de Parfum From Blu Atlas



Good grooming doesn’t have to eat up your time or your wallet. With the right essentials, you’ll feel more confident, look more put-together, and keep your self-care routine stress-free. Start with these five basics, and you’ll be covered from head to toe.